The precision, beauty and durability of high-grade #304 Stainless Steel has long been the material of choice for waterless cookware—for professional chefs & home cooks alike.

When evaluating any cookware set, Four Fundamental Principles must be met to create a waterless, greaseless, nonstick, nontoxic cooking environment on low heat:

1. High Grade Stainless Steel must be multi-plied — Stainless steel is the perfect hygienic metal for waterless cookware--easy clean & care, withstands corrosion from acidic/alkaline foods, non-warping, durable mirror (outer) and satin (inner) finish and, of course, a lifetime of carefree use.  Inner layers of efficient heat conducting metals (see “elements” below) sandwiched between outer and inner plies improves heat transfer.  Research indicates 5-plies are more than sufficient to conduct waterless cooking. Added plies (7-ply/9-ply) lend minimal performance improvement but do not make waterless cooking more possible.
2. Encapsulated “elements” (aluminum, copper, other metal layers between stainless steel plies) improve and moderate heat transfer at base and up sides of the cookware, producing low-heat waterless cooking performance.  A layer of carbon steel, such as in our 7-ply KT17ULTRA set, is required for use on Induction Stove tops (80% less energy is consumed using magnetic or Induction Heat stoves—the affordable choice in today’s new and remodeled kitchens). 
3. A precision fabricated, non-grooved, flat-bottomed utensil maximizes heat transfer, eliminating hot spots, scorching, spreading heat evenly throughout the entire body of the utensil.  Even heat distribution relies on the pan to cook food—high heat cooking relies on water (boiling) or fat/oil (deep frying) to do the cooking.  Boiling destroys much of the natural nutrition and taste of foods; oils inhibit carmelizing and replace natural goodness with harmful fats.  With low heat Waterless Cookware, food bastes in its own juices, retaining natural flavors and 98% of nutrients.
4. Self-sealing vapor lids maintain the low-heat environment essential to waterless, greaseless, nonstick, nontoxic cooking.  Every pot/pan has its own lid.  Precision covers form a ‘water seal’ with the utensil when waterless cooking temperatures are reached, locking in natural moisture lost during high-heat cooking (boiling, grease frying).  Knob choice is more a matter of familiarity and personal preference:
• Thermo-Knob: color-coded indicator alert, waterless temp reached internally—time to reduce heat to low.
• Vented-Knob: open knob to preheat, ‘whistle’ assures waterless temp reached—close vent, reduce heat to low.
• Weighted Knob: waterless vapor lock reached when lid spins freely on pot—reduce heat to low.     

If these four fundamental principles are present, you have a Quality Waterless Cooking utensil.

Quality & Performance shouldn’t cost thousands of dollars!

So why does one set cost $1200 to $2500
and a comparable Quality Waterless Cookware set cost $120 to $250?

The difference in cost boils down to three basic factors having little to do with Quality: 

• where the product is produced;
• product marketing costs;
• price as a surrogate measure for quality.   

PRODUCTION LOCATION:

MAXAM® brands have been acclaimed world-wide since 1950 for Quality, Durability and Performance.   Many of the products we purchase and use (from clothes to cars, cell phones to food), represent our participation in a global economy that offers compelling, quality for substantially less cost.  Manufacturers world-wide have long recognized that low price and low quality is NOT a viable business model.  Quality must be branded.  For nearly 60 years now, with manufacturing facilities in 14 countries, Maxam® has nurtured and continues to meld Quality and Affordability into its product offerings.

MARKETING COSTS:

Some waterless cookware manufacturers tout their cookware through high-end retailers and home shows where comparative pricing is lost in the ambient pressures of professional demonstration and personal participation.  But for many of us, affordability remains key to our buying decision—especially when all other factors are comparable.  LD Inc recognizes that:

• for consumers, the internet offers a virtual cornucopia of comparative shopping;
• for business, the internet has reduced overhead and marketing expense, significantly reducing our cost to you;
• for both consumer and business, the internet serves to inform, to educate and to aid prudent decision making—creating a more discerning buyer and an equally more forthright business practictioner.  This is good news.   

ChoiceCookery, as a registered dealer for MAXAM® cookware, delivers to your door high Quality Cookware protected by a lifetime manufacturer warranty with our commitment to your complete satisfaction—Quality and Service at Affordable Prices.   

PRICE AS A SURROGATE FOR QUALITY:

Consumers use product price to determine affordability; but research has shown that consumers also use price as a surrogate measure of product quality.  Faced with an array of dazzling features and confusing claims, people tend to rely on quality to help distinguish value.  But higher price isn’t value, nor is it a true measure of quality.

There is no difference over what constitutes Waterless cookware—the Four Principles of Quality Waterless Cooking remains constant across all manufacturers.  In many cases cookware companies import ‘discs’ from the same raw steel manufacturer—they then fabricate, finish and label their pots & pans for sale.  The fundamental difference between $2,000 and $200 spent on Waterless Cookware is affordability—that is, an informed choice.   Obviously, if money is no issue then $2,000 worth of waterless cookware may be the rule.  But be clear:  the difference you are paying isn’t for “better waterless cooking”; you’re buying the additional business costs of location, marketing and a misleading, surrogate measure of quality.  

MAXAM® cookware…ChoiceCookery that lasts a lifetime
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CHOOSING A SET THAT’S RIGHT FOR YOU & YOUR FAMILY?